Wednesday, September 25, 2013

Frustrations

I have a new-found respect for small business owners. As most of you know, I recently opened my own online shop. Although I've had some success, it hasn't been nearly enough to be satisfied with. I've been stressed, I've been frustrated, and I've already had an emotional breakdown (or two). So I've come to the conclusion that starting up your own company is HARD. Hats off to all of the entrepreneurs of the world. And great, big sombreros off to the successful entrepreneurs.

Sure, I'm pretty good at taking pictures. But I'm marketing to an age bracket that doesn't really buy photographs. They admire them, and will compliment me on them, but they don't really need them.

So I started making signs. Alas, some success! I sold some signs. But then the success was done.

So then I thought, iPhone cases! Ah ha! And again, I have gotten tons of compliments, but not too many sales.





So my grandma gave me the idea of selling stationary--so I've started selling blank note cards with my photos on the front. I even have fancy customizable stationary. See, if you have a mom who is anything like mom, she would have made you write a thank you note before you were allowed to use any present you received growing up. Although this was an awesome thing to drill into my brain, I know a lot of people my age don't use snail mail anymore--e-mail and Facebook is where it's at. And that kind of upsets me. It's so much more fun to get something addressed to you--to know that someone was thinking of you enough that they took time out of the day to mail you a note. To me, that's awesome. But that's a lost generation.




So this is what I've decided: I'm going to continue to try to market to people I know until my shop gets bigger and more renowned. I know I'm going to fail a lot, so sorry if you see my countless attempts in your news feed. But I think perseverance is a key factor in entrepreneurship.

Also, I'm definitely not ungrateful. I greatly appreciate all of your compliments and well wishes in this new project. Please keep spreading the word!

Also, also, go check out my stuff!: http://www.etsy.com/shop/lovelaughterlenses